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Posts tagged ‘photo manipulation’

Creative Possibilities of Digital Photo Manipulation for E-commerce

Today e-commerce is a virtual challenge for any vendor. He needs to stand out in the crowd. The thumb rule is to use creative possibilities of digital photo manipulation for virtual sales.

It-Works-Fingerprint-Security-SystemVisuals are the best way for any vendor to lend credibility to their website to showcase the product line up effectively. When people get to actually see a product than just mere text, there is always trust and reliability associated. From fashionable clothing to funky accessories and classy furniture, these days anything can be purchased online!  With the splash of digital pictures across cyber space, photo doctoring through digital photo manipulation has become very popular. One can enhance pictures by various image-processing techniques to display one’s products in the best way possible!

There are many marvelous advantages of digital photo manipulation for specific products, which are sold online. By the correct application by talented photo editors one can present one’s products beautifully. Let’s take the example of numerous e-pharmacies that dispense various medicines for patients online. Medication is something that one has to be careful with. Along with authentic information, when there is a proper shot of the product, prominently showing the name, label the buyer will get some confidence. Digital photo manipulation is an asset here. Not to mislead consumers but in enhancing pictures by making clarity of labels, logos and instructions for use and expiry dates.

It is a known fact that a bright well-lit picture makes buyers feel secure. For achieving this, one can shoot medicine bottles against a monochrome background in a neat way without other props crowding the frame. If it a strip of tablets one can show them in both the foil packet as well as the pills itself besides it. It shows the colors and shape while showing the patient the legitimacy of the product. Text with product specifications, content details, quantity, and dosage can be added as part of digital photo manipulation. One can even revamp the labels if not done during the shoot. This is done to help boost sales and aid customer purchase, not con buyers of genuine medication.

Due to these kinds of uses, digital photo manipulation has become more authentic. People generally think of photo manipulation with airbrushing for making images surreal or exaggerating beauty. But there is so much more that can be done! The Internet is a platform of media convergence and has become a major medium for digital photo manipulation techniques to thrive. There are tremendous creative ways to use this technique with ethics.

Like for example, the same medicine bottle can be made from 2d to 3d to enable buyers to see it from all angles and perspectives before the purchases. Creativity is not only for the aesthetic appeal but also necessitates everyday buying online. If one can do so much for medication, imagine the creative possibilities for trendy bags and shoes, designer clothes and as well as gadgets like LCD television sets, iPads, laptops or Smartphone. One can brighten colors, contrast, add sheen and shine, change backdrops and create better visuals for communications. With the right tinkering one can improve sales drastically and attract thousands of buyers! Indeed, e-commerce has been refined with digital photo manipulation in recent years.